Make Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth

As a dental student at Tufts University School of Dental Medicine in Boston just four years after leaving Zimbabwe for America, Dr. Sulman Ahmed was already looking ahead to an alternative future to private practice, determined to help as many people as possible, innovate within a stagnant industry by putting the customer experience first, and maximize his earning potential. In Make Them Smile, Dr. Ahmed shows listeners how he scaled his customer-centric services and built a national brand--known as the "Starbucks of dentistry"--and offers guidance on how to identify the ideal gap to fill in your market; leverage your expertise as your competitive advantage; become a compassionate, highly capable leader; standardize operations and scale; navigate the various financing vehicles available at different stages of growth; and build sustainable wealth while creating a legacy of improving customers' lives. For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.