Your True Colors: Power Up and Heal with Color Psychology
商品資訊
商品簡介
A practical introduction to color psychology. Grow your Color Sense and shine in branding, interior design and personal wardrobe choices
Color matters whether you are aware of it or not.
We have all got used to seeing color as a purely aesthetic thing but the fact is that it affects your heart rate, your brain activity and many other physiological and psychological aspects.
This easy read will help you understand something of why it matters, do some quick exercises to develop your own Color Sense, and see case studies where I have applied this knowledge in real life.
What you get
Discover what color psychology is and why it matters.
Then how to apply what you have learnt, through the exercises throughout the book, to branding, environments and personal use of color.
You need to know about color if you are
- responsible for environments such as hotels, doctor surgeries or schools
- making decisions about brand logos, packaging or marketing communications (adverts, leaflets, websites)
- would like to feel more comfortable in your home
- want the colors you wear to work with you and your strengths
Testimonials
"Colour really matters and probably a whole lot more than you think. I read this book from cover to cover in one sitting but it as a useful reference book full of 'golden' nuggets of knowledge and practical advice it's also essential. Well done Catherine!"
Neil Gaught, Founder Neil Gaught & Associates
"Reading 'Your true colours' inspired me to grow my own colour sense, and using Catherine's techniques of training my eye to see more tints and tones was such a creative and joyful process. As an architect I work with colour every day and it is crucial to be aware of how certain combinations affect people's response to spaces, their emotional wellbeing and behaviour. This book is a great introduction to exactly that in both a personal and professional setting. It is full of refreshing anecdotes and beautifully illustrated example projects to encourage you to get started with your own colour palettes right away."
Anniek Wasser, Architect
"Catherine has greatly influenced the way Artmongers understands and uses colours to positively help people in adverse situations"
Patricio Forrester, Artist, Founder of Artmongers
"Catherine is a colour wizard!"Kate Faragher, client.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。