Content Design, Second edition: Research, plan and deliver the content your audience wants and needs
商品資訊
ISBN13：9781304640390
出版社：LULU PR
作者：Rachel Edwards
出版日：2024/05/21
裝訂：平裝
規格：21.6cm*14cm*1.3cm (高/寬/厚)
商品簡介
They explain:
- what content design is,
- why content design is different from other types of writing,
- how to use data and evidence to create good content,
- who to involve in content creation.
Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.
Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages
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