If you're struggling to generate more qualified introductions to people who can best understand, value, desire and afford your services-you've come to the right place. In today's world, many marketing tactics that worked in the past,
just aren't cutting it anymore. The problem is when you're doing what everyone else is doing, you're treated no differently. And, no better!
The Preferral Prospecting(R) System can easily turn your "Raving Fans" into your best sources of new introductions and revenues for your business or practice.
In this book, you'll learn a proven system for generating well-qualified introductions (Preferrals) to meet people who offer you
more revenues, more referrals, and better margins. With easy-to-use guidance and expert insights from Bill, The Preferral Prospecting(R) System plays a key role in taking your business or practice to the next level. Whether you're a small business owner, a talented professional, or just looking to generate more appointments and fill your pipeline, this book will help you unlock the poser of "Preferrals" so you can grow your clients and revenues like never before.
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ABOUT THE AUTHOR Bill Doerr, CLU, ChFCWith years of experience in sales, marketing, training, and coaching positions as a producer for Northwestern Mutual, as a management consultant for LIMRA Int'l, as a salesperson for Sandler Sales, and his own business for almost 30 years, Bill shares a lot of valuable experience in this book.
His clients seek his help to "convert their competence into compensation". Bill's developed skills and software to help his clients improve the quality and increase the quantity of their client-generating opportunities. In 1989 Bill began his own practice to support other self-employed individuals including CFPs, CPAs, and JDs to build their key relationships, referrals, and revenues.
Bill knows the importance of having qualified individuals in your pipeline. People who can understand, value, desire and afford your problem-solving services. As a "Super Connector", Bill feels a responsibility for introducing people with a challenge to others who may have an appropriate solution.
As a certified coach, Bill helps his clients become the "Go To" person in their sphere of influence. As his mother, a very successful real estate agent for over 40 years once told him, "Connectors get connected!"
Today, Bill honors her legacy by helping his clients build and maintain long-term relationships with their prospects, clients, advocates, and alliances for the goodwill, introductions, and revenues they offer.
