滿額折
Chilies and Chances: Lao Gan Ma and Her Spicy Empire
商品資訊
ISBN13：9781487812645
出版社：ROYAL COLLINS PUB CO
作者：Hua Wu
出版日：2024/09/30
裝訂：精裝
商品簡介
商品簡介
Chilies and Chances: Lao Gan Ma and Her Spicy Empire invites you into the fascinating world of Tao Huabi, the visionary entrepreneur behind China's iconic chili sauce brand, Lao Gan Ma. In a richly detailed narrative spanning twelve chapters, this authoritative account delves into the untold story of Tao Huabi's journey from a modest beginning to the helm of a chili sauce empire. From the origins of the name Lao Gan Ma to the daring entry into the chili oil industry, the book chronicles the triumphs and challenges of turning Lao Gan Ma into a global sensation, unlocking the secrets behind its unprecedented success. Witness the evolution from a street-side stall to a privately-owned enterprise with a staggering revenue exceeding 20 billion yuan, transforming from a traditional " small workshop" into a globally acclaimed spice empire. Tao Huabi's legendary odyssey and the metamorphosis of Lao Gan Ma weave a tapestry of China's private enterprise, encapsulating over three decades of growth, resilience, and grandeur.
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