滿額折
The Creative Entrepreneur: A Guide to Building a Successful Creative Business from Industry Titans
商品資訊
ISBN13：9780744092141
出版社：DK US
作者：Carolyn Dailey
出版日：2025/03/04
裝訂：精裝
商品簡介
商品簡介
Learn from experts how business empowers creativity and ways to increase the quality of your ideas, convince people to support your vision and achieve success. "Business" doesn't have to be a dirty word in the creative sector. It is by harnessing business that creative people empower themselves to bring their full creative vision to life. Business is the servant, not the master, of bringing creativity into the world. The Creative Entrepreneur focuses on the stories of high-profile creative leaders, with these vital voices showing that creators are also entrepreneurs, who harness business to achieve success. Through real-life case studies, insightful analysis, accessible commentary and takeaways, this book will empower creative people to use business to their advantage, develop strategies to break down creative blocks, increase the quality and quantity of your ideas, and convince people to support your vision. Chapters include: Building Your Brand, The Business Plan, Marketing, Mindset, Mentors and more Case studies include: Nile Rodgers, Roksanda Ilincic, Thomas Heatherwick, Ruthie Rogers, Andy Harries and more
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