A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming. In a world driven by major changes in technology and society, it's time for marketing and design to realign. But how much room remains for transformation in an industry driven by speed, efficiency and immediacy?
Design Unlimited is a guide for creative professionals, aiming to help you find your place in a changing creative environment. Focused on issues that concern both emerging and established creatives today, this book introduces a new era of branding where storytelling, brand identity, and generative design intersect.
Learn to craft experiences, build meaningful emotional connections, and position your creative voice in a world overflowing with content and noise through our approach on generative branding. This book challenges you to break boundaries, embrace a different creative mindset, and create truly outstanding work. It raises the question who you want to be in a changing world of creativity. Let's find out what would happen if we resist the attention economy's downward spiral, and open ourselves to broader creative possibilities.
