★ 全球暢銷300萬冊，改變無數領導者思維的經典
★ TED超熱門演講原點，點閱近5000萬次
★ 成功的關鍵，不是「做什麼」，而是「為什麼」
★ 15週年全新修訂版，重新定義影響力與領導力
為什麼有些人與組織，總能激發創新、影響他人，甚至改變世界？
賽門．西奈克提出一個看似簡單卻深刻的問題——「為什麼」。他發現，真正卓越的領導者，從不只關注「做什麼」或「怎麼做」，而是從「為什麼」出發。無論是馬丁．路德．金恩、賈伯斯，還是萊特兄弟，他們的共通點不在背景，而在於清楚傳達自身的信念與使命。
本書以清晰有力的架構，揭示「黃金圈理論」，帶領讀者理解：當人們認同你的理念，而非僅僅產品本身，真正的影響力才會產生。在資訊爆炸、社群媒體主導的時代，重新找回「WHY」，更顯重要。
這不只是一本談領導的書，而是一場關於信念、影響力與人生方向的深度思考。
The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author
'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO
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Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:
Why are some people and organisations more innovative, more influential, and more profitable than others?
The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.
With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.
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‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes
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