The Infinity Effect: How Elite Growth Companies Abolish Antipreneurial Patterns and Create More Profitable, Happy, Lifetime Customers

Consider the author's formative experience, one that launched a lifelong journey of discovery: working at two companies in rapid succession. So similar in so many ways, but one soared while the other faltered...causing your author to ask why? One company was famously innovative and was flourishing, the other was even more famous for technical innovation, but commercially, couldn't seem to get out of its own way; it was is so dysfunctional that the author coined the word "antipreneurial" to describe the soul-crushing, success-killing "death of a thousand cuts" culture. What causes the difference? It's the great question; the greatest mystery in business.

Hundreds of books and many millions of words
have been written on this topic, but few seem to stand the test of time.
The true secret has remained elusive.

This book describes the difference using in-the-trenches experience, viewed through the lens formed by an early-career immersion in a contrast of cultures. Mark Boundy, author of Amazon #1 bestseller Radical Value, had the good fortune of working within a culture that accomplished it all -- simultaneously: growth, profitability, customer preference, lasting relationships, and sustainable, fun, rewarding culture. Afterward, he worked in a series of companies that, let's just say, varied in ability to achieve these results...then consulted with / trained over 1000 other companies - all achieving varying degrees of success. Reflecting back on all of these experiences, seen through the lens of what he learned about value at that first company, he was able to cleary diagnose each one, and formulate an answer to the greatest question in business.

Mark turned the lessons he learned
from over 1000 companies - the elite ones and the cautionary tales -
into a framework: The Infinity Effect.

Practicing the principles Infinity Effect closes the feedback and communication loops that remain open in conventional companies. Using eighteen chapters to distinguish average/ mediocre companies from elite/Infinity Effect companies, this book helps you diagnose where you're doing well, and where you're not. Even better, Boundy has over a dozen toolsthat help companies become elite by focusing on -- and growing - customer value.