Entrepreneurship：A Contemporary Perspective

Entrepreneurship: A Contemporary Perspective emphasizes theories and practices related to entrepreneurship as it is found in the real world. The book provides in-depth insights into entrepreneurship concepts, as well as offering practical learning solutions through its many and varied case studies. The book explores the attributes of successful entrepreneurial ventures in a changing business environment, and explains how key concepts, approaches and practices have evolved over time. The unique focus of this textbook is that it steps away from the traditional views of entrepreneurship and instead looks at entrepreneurship through a number of distinct lenses, including gender, geo-political trends, and the social environment. The book also examines the optimal conditions and strategies for the survival and sustenance of entrepreneurial ventures in an ever-changing business world. With a future-facing focus, Entrepreneurship: A Contemporary Perspective shines a light on what entrepreneurship will be like in the next few – likely transformative – decades. Suitable for students at advanced undergraduate and postgraduate level, this textbook will find a home wherever modern entrepreneurship is taught and studied.