Strategic International Management: Text and Cases
商品資訊
ISBN13:9783031862120
出版社:Springer Nature
作者:Dirk Morschett
出版日:2025/06/06
裝訂:平裝
版次:4
定價
:NT$ 6959 元若需訂購本書,請電洽客服 02-25006600[分機130、131]。
商品簡介
商品簡介
A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts. In this fourth edition, all chapters have been thoroughly updated to include new academic insights and recent developments. New chapters on MNCs from Emerging Markets and on Foreign Divestment have been added. Nearly all case studies have been replaced with new ones; the rest of them have been revised. Despite these updates, the proven core concept of the book remains unchanged. From the fourth edition, Benjamin Bader joins the author team.
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