You've been making your arts and crafts, you have inventory ready to go, and you're ready to sell. What path should you choose? Online sites like Etsy are saturated with people trying to do the same as you, these sites get a cut of your profits, and making your work stand out can be difficult, if not nearly impossible.
But there's another, time-tested way: set up a booth or table at a craft show, make personal connections with your customers, and sell directly to them.
Whether you're just getting started at a local school-hosted craft sale, you've done the local indoor and/or outdoor show circuit, or you're ready to up your game at a national museum show, this book is for you.
You'll enjoy expert advice on maximizing your booth design and ideas for storage, displays, and signage while considering construction, set up time, size and weight for transportation, and cost of the entire process. Topics include booth design, move-in and move-out, lighting, displays, storage, signage, marketing and sales, engaging potential buyers, tips, tricks, and much more.
Show and Sell: A Comprehensive Guide to Exhibiting in Arts and Craft Shows is written in a straightforward informative way with color-coded Pro Tips in green and Anecdotes in blue for quick review and insightful information. There are 338 descriptive images, 36 booth design layouts, survival box checklist, and lots of resource links, all to help you create an eye-catching, unique exhibit booth and make money selling your work directly to your customers and collectors.
Scott Grove shares his 35+ years of experience exhibiting at trade and craft shows in this comprehensive guide and reveals the secrets he uses to optimize the entire experience. His wife, Nancy Napurski, a public relations and marketing communications consultant, joined him mid-way through his career and together created this invaluable book.
We hope you enjoy the ride!
