"A brilliant insider's view....a must-read for anyone who's founding a company or chasing the American Dream."
-Valerie Andrews, Founding Editor, Reinventing Home magazine
Soul Venture isn't your typical business book-it's a wake-up call. In this gripping exploration, Ashwin Gulati dismantles the myths, ambitions, and raw realities that drive an entrepreneurial culture where 97% of start-ups are destined to fail. When Jensen Huang, co-founder of the $2 trillion tech giant Nvidia, admits he wouldn't go through it again, it makes you wonder: Why would you?
So why do entrepreneurs keep lining up? Why do venture capitalists continue to encourage them? What exactly isn't working?
Soul Venture turns the conventional wisdom upside down: It's not just about business-it's about you.
Through captivating interviews, revealing case studies, and his own deeply personal journey, Gulati dives into the trenches to reveal the unspoken truths behind nearly every start-up failure and the rare success. He doesn't shy away from discussing the personal tolls that entrepreneurship takes-on relationships, lifestyles, even marriages and sex lives.
Between the bottom lines and business plans, Soul Venture challenges you to ask:
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