滿額折
Power Moves with Shaquille O'Neal: The Story of Reebok's Revival
商品資訊
ISBN13：9798284365861
出版社：Independently published
作者：Dustin Rutledge
出版日：2025/05/18
裝訂：平裝
規格：22.9cm*15.2cm*0.8cm (高/寬/厚)
商品簡介
商品簡介
Have you ever wondered how a once-dominant sports brand makes a triumphant comeback in today's fiercely competitive market? Discover the untold story behind Reebok's bold revival led by none other than basketball legend Shaquille O'Neal. Step inside the fast-paced world where iconic sneakers meet strategic brilliance. This book reveals the behind-the-scenes journey of how Shaquille O'Neal, alongside basketball superstar Allen Iverson, orchestrated one of the most daring comebacks in sports business history. From negotiating athlete partnerships to redefining brand identity, dive deep into the challenges, setbacks, and victories that shaped Reebok's transformation. Gain exclusive insights into leadership, marketing innovation, and the relentless drive it takes to reclaim a throne. Whether you're a basketball fan, a business enthusiast, or someone fascinated by brand makeovers, this compelling narrative will inspire you to understand the power of vision, teamwork, and perseverance. Witness how passion and savvy business moves intersect to revive a global icon. Don't miss your chance to uncover the story behind the headlines. Grab your copy of Power Moves with Shaquille O'Neal - The Story of Reebok's Revival today and learn what it really takes to make power moves that change the game.
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