Echoes of Success: Modern Business - Marketing Methods & Salesmanship

Author David C. Moravec has taken an innovative approach with a fresh look at age-old business lessons by providing insight into and condensing them into bite-sized sessions across 112 pages. Echoes of Success - Timeless Sales Lessons from 1914 - Volume 1 gives emerging sales professionals and seasoned sales leaders a glimpse into the past, while exploring differences in technology, available tools, transportation challenges, and foundational components of: Know, Like, and Trust, and Referral-based sales.

1914 was a crucial year in the United States. We were approaching the 50th anniversary of the end of the Civil War. We were about to embark on a journey to support our allies in Europe as World War I marched on. And yet, it also marked a turn for modern technology and consumerism across the country, where professional salespeople emerged and advertising executives drove demand for products such as refrigerators, sewing machines, and automobiles, by helping us see how these items, and many others, would provide value for an individual or family.

Step back in time with David's new approach to professional education for sales leaders and slow the pace of relationship building by putting down electronic devices in exchange for a conversation and personal interaction. Enjoy Echoes of Success, which follows Moravec's business parables, Echoes Across the Tracks (April 2024), and Echoes to Remember (May 2025).