Introduction to Artificial Intelligence and Machine Learning, with eBook Access Code

Helps students unlock the power of AI and Machine Learning to achieve business success and future-proof their careers

Artificial intelligence and machine learning are transforming the modern workplace, making AI literacy a critical skill for business professionals. Introduction to Artificial Intelligence and Machine Learning equips students with essential AI/ML knowledge and practical skills, enabling them to leverage cutting-edge technology in today's data-driven world.

With an engaging and accessible approach, this textbook ensures that students--regardless of technical background--gain a working knowledge of AI/ML systems. Concise, easy-to-digest chapters blend foundational concepts with real-world applications to help students develop the expertise needed to implement AI/ML solutions across industries.

For instructors, the textbook offers flexible teaching methodologies, whether focusing on conceptual discussions, light technology applications, or full AI/ML projects. With a clear business perspective and a strong emphasis on AI governance and deployment, the textbook prepares students to navigate the future of AI in the workplace with confidence.

Helping students build a solid foundation in key concepts while exploring strategic implementation and ethical considerations, Introduction to Artificial Intelligence and Machine Learning is ideal for undergraduate and graduate students in business, engineering, and healthcare programs taking courses such as Business Analytics, Information Systems, and AI Strategy.

AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE

This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.

• Video Clips created by the author complement the text and engage students more deeply with AI/ML concepts and applications.
• Interactive Figures and Charts are integrated throughout the enhanced e-text to provide engaging visual representations of the material.
• Interactive Questions appear in each chapter of the enhanced e-text, providing students with immediate feedback to strengthen learning.