商品簡介
A practical instruction book for creating business presentations that engage audiences and drive action
In Presentation Pitfalls: Ten Traps of Presenters and How to Avoid Them, a team of veteran data storytellers and communication experts delivers a transformative new approach to making business presentations. The authors walk you through exactly how to design and give effective presentations that: tell a clear story, leverage graphics, reduce noise, demonstrate confidence in yourself and your conclusions.
The book explains ten common obstacles to achieving these four presentation objectives and shows you how to overcome them. From burying the lead to reusing old presentations, overwhelming audiences with irrelevant or barely relevant data, and failing to give your audience a reason to emotionally care about your conclusion, you'll explore hands-on strategies guaranteed to improve your next presentation.
Inside the book:
- Practical tips for making a strong last impression, finishing strong so your audience is left with a memorable conclusion
- Techniques for simplifying highly technical or complex topics for audiences that include non-technical people or non-experts
- Strategies for presenting virtually and remotely that take advantage of virtual environments while mitigating their inherent drawbacks
Perfect for managers, executives, and other business leaders, Presentation Pitfalls is also an essential resource for any professional expected to communicate their ideas to an audience. It's an up-to-date playbook for effective business communication in any industry.
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