商品簡介
Social Research Methods and Applications is a comprehensive reference and inclusive account of social research methods covering all aspects of qualitative, quantitative, and mixed-method research methodology. The book walks researchers and students through every step of the research process, from developing objectives, selecting research methodologies, sampling, and providing tips on properly collecting, analyzing, interpreting data, and disseminating findings explains how researchers can apply advanced analytical techniques using big data to analyze and interpret the social sector; provides a detailed guide to using software-assisted data analytical techniques for qualitative (ATLAS.ti, NVivo, etc.) and quantitative research (STATA and SPSS); details how social research methods and techniques can be applied; and provides a complete account of monitoring and evaluation and how this can help track the progress and success of a project. The book teaches the application of social research methods and techniques that integrate techniques from management and other social streams, ranging from CBA, LFA, and SWOT analysis to EIA. It is designed to serve as a definitive guide to undergraduate, graduate, and postgraduate students across the social sciences, especially early researchers looking for a handy guide to research methodology. Additionally, it is a handy reference for professional researchers and academicians.
