Do your customers remember you long after the job is done?
If you're tired of chasing cold leads, losing repeat business, or relying on ads that don't convert-this book will change the way you grow your business.
In BUILT ON TRUST, Relationship and Gratitude Marketing consultant Cherri Pedrioli shows you how to create loyal clients, generate consistent referrals, and build a rock-solid reputation-all through simple, powerful relationship marketing strategies designed for contractors, tradespeople, and service professionals.
Cherri Pedrioli and her husband started their plumbing company from the ground up-alongside a trusted partner, loyal employees, dedicated vendors, and contractors who've been part of the journey since day one. Long before "relationship" and "gratitude marketing" were buzzwords, it was simply how Cherri showed up in business and in life. Genuine connection, consistent follow-up, and heartfelt appreciation weren't strategies-they were who she was. Now, she teaches others how to grow lasting businesses built on those same timeless values.
Inside This Book, You'll Discover:- Why most service professionals unintentionally lose customers (and how to fix it)
- A simple follow-up system for small business-no expensive software needed
- How to use gratitude as a growth strategy without sounding salesy
- The one habit that sets top contractors and tradespeople apart from the rest
- Real-life examples and client stories that prove it works
- Checklists, templates, and tools to help you stay organized and consistent
- Contractors and tradespeople who want more referrals and repeat clients
- Service professionals ready to stand out and stay top of mind in a competitive market
- Anyone in construction or the trades who wants to grow with integrity, not gimmicks
Whether you're a solo operator or managing a growing team, these principles will help you build trust, deepen relationships, and become the go-to name in your industry.
BONUS MATERIALS INCLUDE:- Sample thank-you messages and follow-up templates
- A customizable system to track client loyalty and referrals
- Scripts and tools based on Cherri's real-world experience
Stand out. Stay top of mind. Win more jobs.
It all starts with connection-and a little Gratitude.
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