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英國出版界指標大獎肯定!A.F. Steadman 獲年度作家,《史坎德》系列帶你踏上熱血奇幻旅程
Business Breakthroughs: 20 Real-World Case Studies for Winning in the Modern Marketplace: Master Branding, Innovation, and Growth with Global & Indian
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Business Breakthroughs: 20 Real-World Case Studies for Winning in the Modern Marketplace: Master Branding, Innovation, and Growth with Global & Indian

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:NT$ 1152 元
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :34 點
商品簡介

商品簡介

Discover the Business Strategies Behind Iconic Success Stories-And Learn How to Apply Them in Your Own Career or Startup.

What do Apple's comeback, Reliance's rise, Nike's legendary branding, Zomato's supply chain innovation, and Puma's fashion-first disruption have in common? Each reshaped their industry-and left a blueprint you can use to build, market, and scale your own business.

Business Breakthroughs unlocks the secrets behind 20 world-class brands, blending gripping storytelling with actionable frameworks. You'll dive into real-life battles-Dell vs. IBM, Netflix vs. Blockbuster, the reinvention of Domino's, and more-each revealing timeless lessons for entrepreneurs, marketers, students, and business leaders.

Inside, you'll learn:

  • How bold branding and emotional storytelling create billion-dollar loyalty
  • The innovation mindsets that saved companies from the brink of collapse
  • Psychological pricing and the "IKEA Effect" that boosts sales
  • What Indian giants like Reliance and Zomato can teach global leaders
  • The playbooks behind viral marketing, digital disruption, and resilient growth

Includes proven frameworks:

  • SWOT, Porter's Five Forces, Ansoff Matrix-explained with real examples
  • Checklists and "key takeaways" at the end of every chapter

Whether you're building a startup, leading a team, or dreaming big, this book gives you the inspiration and tools to win-right now.

Perfect for: Entrepreneurs, business students, marketing professionals, and anyone who wants to learn from the world's best brands.

Are you ready to build your own business breakthrough? Open the first chapter and get started today.

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定價:100 1152
無庫存,下單後進貨
(到貨天數約30-45天)

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