商品簡介
In today's interconnected global economy, mass media plays a powerful yet double-edged role in shaping public perception, business decisions, and government policy. The rise of fake news has introduced serious vulnerabilities into supply chains, causing misinformation-driven disruptions, damaged reputations, and shaken consumer confidence. These effects can ripple across industries, triggering shortages, price volatility, and long-term economic instability. Understanding how misinformation spreads and impacts each link in the supply chain is essential for building resilient, transparent, and responsive systems. Tackling this issue requires collaboration among businesses, governments, and the public to improve media literacy, promote transparency, and develop effective countermeasures. Mass Media and Impact of Fake News on Supply Chains reviews major connections between mass media, fake news effects, and implications for supply chains. It examines the impact of mass media on supply chain stakeholders, the businesses and their suppliers, the government, and the customers. Covering topics such as artificial intelligence (AI), global inflation, and traditional media, this book is an excellent resource for researchers, professionals, academicians, students, business leaders, media and communications experts, and more.
