Bulls and Bears: 10 Stock Market Terms Explained Simply

Confused by the stock market? You're not alone - but you don't have to stay that way.

Bulls and Bears is your plain-English guide to understanding the stock market without the jargon, the stress, or the headache. Whether you've just downloaded your first investing app, are thinking about saving for retirement, or simply want to make sense of what the financial news is saying, this book is for you.

In ten clear and conversational chapters, Tharn Elwett walks you through the essential terms that unlock how markets work. You'll learn what a bull market really means (and why it's not about animals), why diversification can protect your money like a good raincoat, and how IPOs, dividends, and ETFs might already be part of your financial life without you even realising it.

Forget the fluff. There are no formulas here, no insider language, and no lectures. Instead, you'll find real-world metaphors, everyday examples, and light touches of humour that make the financial world not only understandable - but surprisingly engaging. Ever wonder why people panic during "market volatility"? Or what it means when a company is a "blue-chip"? Or how bear traps and bull traps trick investors into losing money? You'll find those answers here.

This book is ideal for:

• Beginners who want to feel more confident with their money.

• Students, side-hustlers, and curious readers looking for financial literacy.

• Anyone tired of feeling shut out of the conversation when it comes to investing.

Inside, you'll discover:

• What makes the market "tick" (and what it means when it doesn't).

• Why understanding just ten terms can unlock years of investment confidence.

• How your pension, savings account, or robo-advisor is already using these concepts.

• How to spot dangerous market moves - and avoid common traps.

More than just definitions, Bulls and Bears gives you the tools to read between the financial lines. It's about empowerment, clarity, and finally feeling like the stock market is speaking your language.

You don't need to be a maths whiz. You don't need to be rich. You just need curiosity - and a book that explains things simply.

The stock market doesn't belong to Wall Street. It belongs to you.
Let's make sure you understand it.