Olodum and the Symbol of Peace: The strategic vision behind the brand that conquered the world

More than an eBook about design or music, Olodum and the Symbol of Peace is a historical, cultural, and spiritual journey. The author, J.S. Oliveira, an award-winning Brazilian publicist and creator of over a thousand brands-including the Olodum logo-shares the behind-the-scenes story of one of the most powerful icons of Afro-Brazilian culture, recognized worldwide after Michael Jackson's They Don't Care About Us was filmed in Pelourinho.

With a sensitive and engaging narrative, this book reveals how the brand was conceived as a symbol of resistance, identity, and peace. From a design studio in Bahia to international headlines, readers follow the journey of a symbol that transcended borders and inspired cultural and social movements around the world.

The work also reflects on the power of visual communication, the role of Black creators in advertising, and the symbolic force of art as a tool for social transformation.

Part of the proceeds from this eBook will support the project "No Racism, Here!", which promotes discrimination-free environments through peaceful and effective action.

Available in Portuguese, English, and Spanish, this book invites readers to discover the soul of a symbol that beats like a drum.