商品簡介
Sales management is a specialized discipline within business that focuses on the practical application of techniques for managing sales operations and optimizing sales performance within an organization. A central element of sales management is sales planning, which comprises strategic planning, sales forecasting, and the establishment of profit-driven sales targets. A comprehensive sales plan outlines business objectives, sales activities, and the allocation of resources. The primary goal of sales management is to devise effective methods for achieving these business objectives. It also includes sales reporting, which monitors key performance indicators (KPIs) to assess the effectiveness of the sales team. This book is a compilation of chapters that discuss the most vital concepts in the field of sales management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.
