Effective Business Communication

The exchange of information and interaction among different members within an organization is referred to as business communication. It includes various aspects such as advertising and marketing, public relations, corporate communication, community engagement, among others. Business communication methods encompass presentations, video conferencing, web-based communication, reports, face-to-face meetings, and more. Within an organization, various approaches or directions exist for business communication, such as lateral or horizontal communication, formal and informal communication, top-down, bottom-up, diagonal communication, among others. This book provides comprehensive insights into the field of business communication. Such selected concepts that redefine this field have been presented in this book. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.