Unsellable is for experts who are already getting paid for what they know-but are tired of trading time for money, stuck rebuilding every offer from scratch, or trying to scale a business that's starting to feel like a job.
This book is a practical field guide to building a lean, profitable, self-sponsored business that you actually want to run. No startup hype. No overcomplicated systems. Just a clear, flexible method for turning your IP into a scalable suite of offers that sell to companies again and again.
Inside, you'll learn how to:
- Package your knowledge into products clients actually want
- Sell to corporate buyers without playing the influencer game
- Build simple, repeatable funnels that bring in leads while you sleep
- Pre-sell before you build, so you're never guessing or wasting time
- Protect your IP, price with confidence, and design a business around your life
You'll also explore the Expert Ecosystem-a model that helps you map your existing ideas, services and assets into a sustainable business structure that doesn't rely on you doing everything, all the time.
Written by someone who's built the thing, burnt it down, and built it better, Unsellable isn't about exiting your business. It's about creating one so aligned with your values and lifestyle that you'd never want to.
If you're a coach, consultant, speaker or service provider tired of the grind and ready to build something that lasts, this book is for you.
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