商品簡介
Business functions planning complements strategic planning because it focuses on the detailed, short-term operations of specific departments within a company. In contrast, strategic planning takes a broader view, setting the long-term direction and goals for the entire organization. This book provides a detailed framework for systematic business planning. It presents techniques, example case studies, and working forms that guide you through preparing a business plan for your existing or future business. The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals – marketing strategy, operations strategy, and sensitivity analysis – involved in any business planning project. Essentially, in the first part of the book, the role of business plans and their content are thoroughly explained. In the second part, the readers are introduced to the systematic planning of business functions (SPBF) design, and a real business case study is used as an example to illustrate the process.
