Brewing in Jacksonville

Jacksonville has always been a beer city, with its numerous saloons, bars, and taverns from the 1800s into the present-day era where breweries have now become the dominant feature of the local brewing industry. The brewing industry in Jacksonville began to take shape in the early 1900s with the Jax Brewing Company, which was founded in 1913 and brewed the Jax Beer brand. The New Orleans-based Jackson Brewing Company, which also had a Jax Beer brand, acquired the full rights to sell Jax Beer in the southeastern United States, leading to the Jax Brewing Company closing by 1960. Then the establishment of an Anheuser-Busch plant in Jacksonville in the 1960s drove the local brewing industry out of business due to the increase of more popular brands like Budweiser. Anheuser-Busch continued to fill the void that local breweries left until the advent of the microbrewery industry, which began to take shape in the 1990s with River City Brewing Company. In the 2010s, the brewing industry grew substantially in Jacksonville. By 2024, there were more than 20 breweries and still growing. Brewing in Jacksonville chronicles the history of the local brewing industry from its early days to how breweries gradually gave the Bold City its reputation as a top beer city.

Andrew R. Nicholas is a historian and native of North Florida. He graduated from University of North Florida, majoring in history, and is a member of the Jacksonville Historical Society. The photographs used for Brewing in Jacksonville come from the State Archives of Florida, Jacksonville Historical Society, Beaches Museum, and local residents of Jacksonville.