Securing Your Business: Developing an Intellectual Property Strategy for Growth
商品資訊
ISBN13：9783111673066
出版社：De Gruyter
作者：An Cosaert
出版日：2025/10/20
裝訂：平裝
商品簡介
In today's fast-paced world, start-ups, scale-ups, and SMEs often find themselves navigating turbulent waters. These "speedboat" businesses, characterized by agility, innovation and limited resources, face unique challenges in securing their business models with adequate IP strategies.
An Cosaert's new book is a groundbreaking guide that equips those small companies with cost-effective tools to turn innovative ideas into scalable businesses, ready to thrive in a competitive landscape.
- A forward-thinking approach to IP instead of a traditional, defensive one;
- Practical, cost-effective tools tailored to startups, scale-ups, and SMEs;
- A shift in mindset--from merely defending to strategically securing intellectual assets--that positions businesses for sustainable growth from the start.
As an essential resource for entrepreneurs looking to transform ideas into thriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.
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