Management Information Systems: Managing the Digital Firm, Global Edition (Book)

Hands-on learning
●Case studies of real-world companies, 3 per chapter, provide active learning exercises that explore how companies use IS.
●MIS Decision Simulations enable students to role-play making decisions made by various IS roles.
●Collaboration and teamwork projects help learners prep for remote work.
●Hands-on MIS projects in each chapter yield opportunities to practice management decision-making, skills for online businesses and software use (Tableau, Microsoft® Excel, Access or web tools).

Real-world applications
●Study questions help students focus on learning objectives. A review summary and questions assess mastery of objectives.
●A Career Opportunities section in each chapter offers an entry-level job description, related interview questions and tips.

 

Kenneth C. Laudon (BA, Stanford University; PhD, Columbia University) was a Professor of Information Systems at New York University’s Stern School of Business, where he taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets for more than 30 years. He also authored numerous books dealing with e-commerce, information technology, information systems, organizations and society, as well as more than 40 articles concerned with the social, organizational and management impacts of information systems, privacy, ethics and digital technology. Ken’s work has had a lasting influence on the MIS field and although he has passed away, his ideas continue to infuse the content of the text.

Jane Price Laudon (BA, Barnard College; MA, Harvard University; PhD, Columbia University) is a management consultant in the information systems area and the author of 7 books. She has taught at Columbia University and New York University’s Stern School of Business. Her special interests include systems analysis, data management, MIS auditing, software evaluation and teaching business professionals how to design and use information systems.

●NEW: End of chapter Hands-On Tableau projects enable students to practice using Tableau in real-world settings, which enhances decision making and boosts mastery.
●NEW: Detailed coverage of artificial intelligence (AI) integrated throughout the text brings students up to speed on this important topic. A thoroughly revised Chapter 11 focuses solely on AI, including new and expanded coverage of machine learning, neural networks, generative AI and more.
●NEW: The 18th Edition offers updated coverage of how information systems promote companies’ sustainability goals. Case studies on sustainability appear in Chapters 2, 3, 5, 6 and 9.
●UPDATED: Additional coverage of cloud computing throughout the text emphasizes its importance. Topics include types of cloud services, issues related to cloud security, cloud-based AI and more.
●UPDATED: Coverage of data analytics has been expanded with the addition of Tableau projects in Chapters 2, 3, 6 and 12.
●UPDATED: Coverage of other key topics, including Internet of Things (IoT), big data and business intelligence, appears throughout the text and in the case studies.

Part 1. Organizations, Management and the Networked Enterprise
1.Information Systems in Global Business Today
2.Global E-Business and Collaboration
3.Information Systems, Organizations and Strategy
4.Ethical and Social Issues in Information Systems
Part 2. Information Technology Infrastructure
5.IT Infrastructure and Emerging Technologies
6.Foundations of Business Intelligence: Databases and Information Management
7.Telecommunications, the Internet and Wireless Technology
8.Securing Information Systems
Part 3. Key System Applications for the Digital Age
9.Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10.E-commerce: Digital Markets, Digital Goods
11.Artificial Intelligence
12.Enhancing Decision Making with Data Analytics and Business Intelligence
Part 4. Building and Managing Systems
13.Building Information Systems
14.Making the Business Case for Information Systems and Managing Projects
15.Managing Global Information Systems