The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon

Inside The Nest is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game into a true pop culture phenomenon.

In 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company. Over the following four months, Angry Birds got downloaded one million times on the Apple App Store and became the next mobile hit. The simple (but mightily addictive) mobile game would proceed to change the course of its creators lives forever. In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world.

More than a decade later the brand become nothing short of a phenomenon. The mobile games have several billions of downloads and hold a place in the Guinness Book of World Records. Angry Birds has evolved from a mobile game into a globally recognized entertainment brand and a pop culture icon. Acquired by Sega in 2023, the brand is about to embark on a renewed global launch.

The small startup from Finland have grown their workforce from 18 to 800, with offices spanning across 4 continents. How did Rovio do it? Filled with exclusive stories and insider tips, Inside The Nest serves as the maverick playbook of what-to-do and what-not-to-do when navigating fast lane success in the rapidity of the digital era.