Proven Strategies. Real Examples. No Fluff.
If you work with customers, manage accounts, or own client relationships in a B2B setting, this is the book on that.
Written by veteran account manager Bill Senese, this practical guide breaks down what it really takes to succeed in B2B account management today - from writing effective emails to leading customer meetings, handling tough conversations, presenting with confidence, and building trust that lasts.
Inside, you'll find:
Actionable strategies to grow and retain accounts
Real-world examples from the front lines of B2B
Templates and tips for meetings, follow-ups, and renewals
Proven methods for building long-term customer partnerships
Guidance on using metrics, storytelling, and creative problem-solving
Whether you're just starting your career or looking to sharpen your edge, this book delivers practical, no-fluff advice to help you become the account manager customers want on their team.
Trusted by pros. Built for real life. Easy to apply.
The Book on That is your new go-to resource for mastering the art and science of B2B account management.外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
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