With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more.
"Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love." - Jim Kalbach, author of The Jobs to Be Done Playbook
Master customer interviewing (no people skills required!)
Readers call this "the most practical overview of customer research" they've ever read because it gives you everything you need to start today:
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