商品簡介
Amid global crises--pandemics, conflicts, energy shocks--this book explores how resilient, innovation-driven business models are reshaping industries. It presents a multidisciplinary framework enriched by 18 case studies, revealing how firms evolve from static structures to dynamic, ethical ecosystems. Resilience is not a temporary fix but a strategic foundation for long-term impact. These models emphasize adaptability, sustainability, and systemic awareness. The book bridges academic insight and practical relevance, offering a roadmap for leaders, entrepreneurs, and scholars navigating complexity. It redefines business strategy as a generative act--aligning value creation with meaning and shared purpose.
