Principles of Marketing for a Digital Age
商品資訊
ISBN13：9781036201098
出版社：SAGE Publications Ltd
作者：Tracy L. Tuten
出版日：2025/12/13
裝訂／頁數：平裝／496頁
規格：18.9cm*24.6cm (高/寬)
版次：3
商品簡介
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.
This third edition brings you:
- Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
- New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative
- Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies
Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.
Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.
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