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Tourism and Hospitality Management - A Modern Fusion of Sectors
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Tourism and Hospitality Management - A Modern Fusion of Sectors

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:NT$ 5232 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

Tourism and Hospitality Management - A Modern Fusion of Sectors assess the evolving landscape of global tourism, highlighting how tradition and innovation intersect to shape new forms of travel and hospitality. Through interdisciplinary perspectives, this collection explores emerging trends such as digital detox tourism, virtual reality in guest experiences, robotic technologies in kitchens, and the growth of e-tourism across regions like India, Sri Lanka, Bangladesh, and Turkey.

The book investigates both the technological and cultural transformations driving the sector, while also addressing post-pandemic shifts in traveler behavior, sustainability concerns, and the importance of community-based tourism models. Strategic frameworks like the e-Tourism Value Chain Model (e-TVCM) are presented to help bridge theory and practice.

Key features:
-Integrates perspectives from sociology, tech, marketing, and cultural studies.
-Highlights sustainable, mindful, and community-based travel models.
-Analyzes "next-normal" tourism behaviors and ethical concerns.
-Presents strategic tools and models for industry application.

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定價:100 5232
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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