Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies

Learn the secrets of the Sequoias and how long-term success comes from implementing a strategy that maximizes growth.

Some companies continually prune, focusing mainly on short-term efficiency and perfection. Others maximize sustainable, longer term profitable growth, even if everything isn't perfect in the very short term. Over time, companies that focus on growth will perform better. From 2002 to 2021, the top 20% best performing companies in the world accounted for 116% of all the profit growth.

As the Chief Evangelist at Google for five years, Nicolas Darveau Garneau had the incredible opportunity to advise over 1,000 companies on their growth strategy. This book draws from hundreds of conversations with CEOs when they were making difficult decisions. It focuses on the latest, most innovative digital growth techniques reshaping industries today, presenting strategies that have worked across multiple industries and company sizes.

Darveau-Garneau's unique vantage point in these confidential, exclusive meetings with CEOs allowed him to uncover seven secrets that propelled them to extraordinary success:

1. Maximize Profitable Growth.
2. Focus on the longer term:
3. Acquire the most valuable customers.
4. Radically improve the profits of existing customers.
5. Take your brand to a whole new level.
6. Deliver an amazing customer experience.
7. Evolve faster.