Stop sounding like every other vendor in the CISO's inbox.
Selling SaaS and cybersecurity is not normal B2B. Buyers are flooded, cycles are long, and old training falls apart the moment a real objection shows up. This playbook cuts through myths and "bullshido" and gives you what works in hard markets. You get story-driven lessons, usable frameworks, and speakable scripts you can run this week.
Inside you will learn:
- How to step into a credible sales persona before every call
- Why sales is performance, and how to hold attention from hello to close
- Anchoring and trade-down that protect price without discounting
- Ethical urgency that moves deals without manipulation
- A simple way to turn rejection into math and keep going
- How to adapt your pitch for CIO, CISO, and VP Engineering buyers
- Accelerators that compress cycles: relationship multipliers and borrowed influence
Built from real wins and losses in SaaS and security, this is a field manual you can keep on your desk. Run the moves, refine the scripts, and ship more revenue with your integrity intact.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
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若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
