The Little Book of Influence: 8 Keys to Transformative Communication
商品資訊
ISBN13：9781764003049
出版社：NEW SOC PR
作者：Jordana Borensztajn
出版日：2025/10/27
裝訂：平裝
規格：15.2cm*11.4cm*1.1cm (高/寬/厚)
商品簡介
What if your worst communication disasters could become your greatest superpowers?
Meet communications expert Jordana Borensztajn, who dressed as a giant Like button and got escorted out of Facebook's Silicon Valley headquarters. Who bombed so spectacularly on a cruise ship that passengers demanded she get off mid-sail. Who wedged a raw egg in her mouth seeking social media fame and, instead, injured her jaw.
Career-ending catastrophes? Hardly. They were transformative.
Through visceral stories that make you wince and laugh, The Little Book of Influence outlines Jordana's PRESENCE framework - eight keys to authentic influence that will transform how people experience you. It's raw, honest, and incredibly practical.
In a world of ever-increasing artificial content, discover how to make vulnerability your competitive advantage and your ultimate strength.
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