Designing for Excellence: Sales Enablement in the AI Native World

Sales enablement is being rewritten. And this time, it's moving at the speed of AI.

In Designing for Excellence, Laura Fu offers a timely, practical blueprint for leaders navigating the new frontier of sales readiness, performance, and growth. As enterprise technology evolves faster than ever, so do the expectations on revenue teams--and the enablement systems that support them. This isn't about layering AI on top of old playbooks. Rather, it's about rethinking how sales teams learn, adapt, and perform in real time. Blending years of operational experience with emerging AI native principles, Fu delivers actionable frameworks to help sales leaders build enablement programs that drive clarity, confidence, and results. For anyone responsible for growing a modern revenue team--or shaping the next generation of go-to-market technology--this book shows what good looks like, and how to get there.