A comprehensive guide for aspiring jewelry designers and entrepreneurs covering branding, production, marketing, and more, with expert insights and real-life examples to help build a sustainable and successful jewelry brand
The ultimate guide for designers, entrepreneurs, and anyone looking to break into the jewelry industry, this book is written by an experienced jewelry professional, the author of Sustainable Jewelry, published in 2022. Here the author goes beyond design techniques to address the essential business knowledge often missing from many emerging brands. Drawing from his own entrepreneurial journey, the author offers a rare behind-the-scenes look at the challenges and triumphs of building a jewelry brand from scratch. In this comprehensive handbook, you'll explore the full spectrum of topics necessary for success, from understanding the jewelry industry and trends to navigating business logistics like production, sales, and marketing.
With practical advice on building your brand identity, understanding the market, and developing a collection, the book covers every critical element of starting a business. Chapters explore branding, communication strategies, and the intricacies of creating a business plan, ensuring you're well-prepared for the competitive world of jewelry. The book is enriched by interviews with industry experts, case studies, and real-life examples, offering invaluable insight and inspiration. Perfect for students, designers, and entrepreneurs, this practical guide provides the tools needed to turn your jewelry vision into a sustainable and successful brand.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
