商品簡介
This book explores the managerial dimensions of esports, one of the most rapidly emerging phenomena of the digital age, from both academic and professional perspectives. Esports is not merely about playing games; it represents a dynamic and multilayered ecosystem encompassing leadership, talent management, finance, event organization, marketing, and ethics. Esports Management analyzes current developments in the industry and examines in detail the relationships among professional teams, organizations, tournament organizers, sponsors, and audiences. Or蓰n Ke蔒ci's book serves as a comprehensive reference for academics, sports managers, aspiring professionals, and students aiming to better understand the field. Each chapter is supported by both theoretical frameworks and real-world case studies, offering a deep insight into the present and future of esports. Esports Management is a strategic guide for anyone aiming to professionalize in the esports domain and sheds light on the key components necessary for sustainable success in this fast-evolving industry.
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