The world's most valuable companies are platforms. They don't just adapt to change, they orchestrate it.
Changing Fast and Slow is a strategy guide for navigating the paradigm shift underway in business. Organizations succeed by changing their perspective: from scarcity to abundance, from value chains to value networks, from pipelines to platforms, and from controlling their markets to contributing to ecosystems. They no longer transform through one-time projects, but in three successive waves of change.
Jeroen Tas understands the dynamics of today's successful companies. He co-founded a multi-billion-dollar tech startup, developed the world's first Internet banking platform, and led healthtech innovation at Philips. Together with transformation expert Rob Theunissen, he has analyzed why some organizations surf the waves of change while others drown in them. The answer lies in understanding that systemic transformation occurs across three pace layers simultaneously, each at a different speed, and that success requires mastering all three.
Most organizations fail to transform because they attack change at only one pace layer, while their deeper systems pull them back to the status quo. It's like trying to turn a ship by only adjusting the sails while the anchor remains down.
Leaders are using Changing Fast and Slow to reorient their businesses to today's platform-based ecosystems.
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