Welcome to Firehouse!: Building a Billion Dollar Brand in America's Most Competitive Industry
商品資訊
ISBN13：9781476698670
出版社：MCFARLAND & CO INC
作者：Don M. Fox
出版日：2026/03/05
裝訂：平裝
規格：25.4cm*17.8cm*0.9cm (高/寬/厚)
商品簡介
After a 27-year journey that began in 1994, Firehouse Subs reached $1 billion in annual system sales for the first time. This culminated in the sale of the company to Restaurant Brands International in 2021, marking the end of the brand originally started by brothers Chris and Robin Sorensen.
In this book, author Don M. Fox (who was CEO of Firehouse Subs for more than 14 years) traces the brand's development from its founding through its major achievements. It includes insights from other key members inside the organization, detailing strategies, decisions, and internal operations that shaped the company's growth. It also addresses how Firehouse Subs navigated challenges such as the Great Recession and the Covid-19 pandemic.
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