Political Branding in Ghana: Designing and Delivering the Brand Promise

This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies. The book argues that political branding is a continuous management activity therefore, does not end when elections are won. So, in government key branding techniques need to be applied to keep the political brand relevant to the political market. It therefore provides a novel theoretical model that offers data-led understanding of designing and delivering the political brand promise as a pre-and -post election political branding tool to offer deep insight into political branding beyond elections.