商品簡介
Research Methods for Business and Management offers a comprehensive and practical guide to business and management research, combining theoretical foundations with step-by-step, hands-on instruction. It covers the full research process—from design to advanced data analysis—while integrating widely used software tools such as IBM SPSS, PROCESS Macro, AMOS, and Atlas.ti to support both academic and applied research. Designed to bridge theory and practice, the book guides readers through formulating research problems, designing studies, and analyzing qualitative and quantitative data. It features dedicated chapters on advanced techniques such as mediation, moderation, factor analysis, and structural equation modeling. Ethical guidance on the use of generative artificial intelligence (AI) is also included. Each chapter offers clear learning outcomes, real-world examples, practical exercises, and access to datasets and instructor resources via a companion website. Ideal for bachelor’s, master’s, and doctoral students in business, management, and related fields, the book also serves as a valuable resource for instructors and early-career researchers. Its applied approach makes it especially useful for those seeking to enhance their research design and data analysis skills.
