The Real Estate SOP Playbook

Real estate isn't hard because the work is mysterious. It's hard because the work is repetitive and we try to carry it all in our heads. The Real Estate SOP Playbook gives you the missing structure: simple, written standard operating procedures (SOPs) that turn recurring tasks into repeatable wins. Lori Collins-an agent with 24 years of deals under her belt-writes candidly about relying on memory and hustle...until life forced a reset. A major surgery, two relocations (including a move to Utah), and starting from zero made ad-hoc systems impossible. The solution wasn't a pricey platform; it was getting the process out of her head and onto paper (or screen) in the simplest possible form.

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Inside, you'll:

• Build your first SOP in minutes (choose one task you repeat, write it down, improve with AI, save it where you'll find it, and use it next time).
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• Fix your "digital junk drawer" with a clean, no-overwhelm folder structure and a five-minute daily tidy that actually sticks.
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• Choose a CRM that fits your budget and brain (with real talk on costs and setup), then set up tags, stages, and daily habits that prevent dropped leads.
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• Capture and qualify leads from every source, respond fast without sounding robotic, and channel everything into one pipeline.
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• Run buyer and seller pipelines that make next actions obvious (and follow-up consistent), even when life gets noisy.
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• Turn open houses into reliable lead generators with digital sign-in, immediate follow-up, and neighbor-first strategy.
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• Coordinate transactions without 2 a.m. "Did I miss that?" anxiety-because you won't.
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No hype. No jargon. Just practical systems, honest constraints, and low-friction tools (Notion and ChatGPT included) to make the work lighter and the outcomes steadier. If you're ready to stop improvising and start operating, this playbook is your edge.