Neuromarketing: Practical Insights for Improving Customer Engagement

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportunities to create marketing messages that really resonate with your customers and help you stand out from the crowd.

This practical and accessible guide is for curious early to mid-level marketing professionals who are keen to gain a competitive edge. Utilizing insights gained from academic neuroscience, this book provides a series of areas marketers can focus on in order to improve the engagement and results achieved by their campaigns. Written by expert trainer Katie Hart, this book features research conducted over many years with real brands such as Dove, Spotler and the CIM, providing insights on what really does work that can be applied across any type of business.

Covering subjects from how to improve recall and what informs the decisions we make, all the way to how marketers can utilize each of the senses in order to have the most impact, this comprehensive book will be your ultimate guide to creating powerful marketing messages. Neuromarketing will ensure you can successfully navigate changing consumer behaviour, attract and retain more customers and increase relevance for your target audience, all within one handy guide.