How the iconic publication's unconventional first decade rewrote the rules of journalism.
Rolling Stone's first decade was truly rock 'n' roll: chaotic, wild, and unpredictable. Brand New Beat charts the origins and evolution of the magazine during its formative early years in San Francisco. Founded in 1967 by a twenty-one-year-old college dropout, Rolling Stone and its editors were steeped in the Bay Area's counterculture and viewed rock 'n' roll as the animating spirit of a social revolution. Reaching beyond music, the magazine delved into the tempestuous culture and politics of the time. Acclaimed author Peter Richardson takes readers inside the iconic magazine during an era of legendary events, major cultural figures, and unforgettable music. Showing how Rolling Stone became a journalistic juggernaut--nurturing music-focused writers like Cameron Crowe, Lester Bangs, and Greil Marcus as well as New Journalism giants Hunter S. Thompson and Tom Wolfe--this book reveals how Rolling Stone both exemplified and critiqued the counterculture. More than just the definitive rock magazine, Rolling Stone leveraged the brand power of popular music to deliver groundbreaking coverage of historic events, setting a new standard for the next generation of American journalism.外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
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