Business Development Unplugged: Skills, Strategy, and Real-World Practice for Indian Markets
商品資訊
ISBN13：9798902312994
出版社：HARPERCOLLINS 360
作者：Dr Pranay Karnik
出版日：2026/01/08
裝訂：精裝
規格：21.6cm*14cm*1.4cm (高/寬/厚)
商品簡介
Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.
Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how business development actually works-from understanding markets and customers to generating demand, managing pipelines, negotiating, and closing deals.
Blending academic rigor with classroom-tested explanations, industry examples, reflective questions, and short caselets, this book equips readers to think and act like business developers-not just sales executors.
Whether you are preparing for BD roles, navigating early career challenges, or looking to strengthen your strategic perspective, this book offers a clear, grounded, and practical guide to mastering business development in real markets.
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